Vol. 1 No. 01 (2025): October 2025

This inaugural issue of the Prime Journal of Economics and Business, Volume 1 Number 1 (October 2025), presents five scholarly articles covering a wide range of topics in economics, management, accounting, and public sector governance.

The articles discuss:

• Public fund management and accountability practices in the Philippines,

• Consumer ethnocentrism and cultural sensitivity in purchasing decisions,

• Religiosity and consumer animosity as determinants of boycott motivation,

• The influence of financial and digital literacy on Generation Z financial behavior, and

• The role of village financial accounting in strengthening accountability of fund management.

This edition marks the beginning of PJEB’s commitment to disseminating high-quality research and fostering academic dialogue across disciplines.